Easy Digital Downloads Additional Shortcodes 1.4

Easy Digital Downloads Additional Shortcodes you can show or hide content based on several conditions.

Ways to make use of Additional Shortcodes

There are many ways you can make use of these shortcodes. You can automatically customize the content of a page for a specific user in a specific moment. This can hugely increase the chances they will convert to a customer. Here are a few examples:

• If a visitor has a certain item in their cart, you can suggest related items to add before checkout.
• If a visitor happens to click on their cart page, and they have not added any products, instead of just telling them ‘your cart is empty’ (which may be obvious to them) you can load products on the page. Then they can shop right from that page without having to search elsewhere or wait for another page to load.
• If a visitor is logged in to your site, but has never purchased a product, they are demonstrating heightened intent to purchase. They are likely almost ready to purchase, they may just need a nudge. You can nudge them with a discount that is not available to the general public.

Customizations like these can be highly effective. And they are automated, once you set them up, you don’t have to think about them again.

Available conditions

• If the cart contains specific products
• If the cart is empty
• If the current user has made previous purchases
• If the current user has no made no previous purchases
• If the visitor is logged in
• If the visitor is logged out
• If the user has active licenses (Software Licensing required)
• If the user has expired licenses (Software Licensing required)